Egill
2011
New leader for Hungarian TV2
After several months of head-hunting Zsolt Simon, former leader of an advertising agency has been chosen to chair Hungary’s second biggest commercial television, TV2 . The ProSiebenSat1 group didn’t prolong previous director’s contract because Zoltán Várdy didn’t manage to keep his promise made 3 years ago, that under his rule TV2 will win the audience contest against the other commercial station, RTL Klub.
The appointment (effective as of 25th October) of Zsolt Simon, specialist in advertising, shows clearly that the owners of TV2 don’t plan to make the station more profitable by creating a new programming structure. Instead they would like to increase the advertising revenues by appealing to the business contacts of the new director and by better, more flexible services offered to the advertisers.
The competition is very tight this fall between the main commercial TV stations as both have launched very similar singing contest shows both broadcasted the same time every week. According to specialists the station winning this competition might assure the leading position for a longer time on the Hungarian advertising market.
